In previous posts, I have metioned the Google Keyword Tool a few times and how this is a free keyword tool service that you can use to research keywords / phrases in your marketplace. Well, Google have given it a new look. The old tool is still available via the link ‘Previous Interface’ in the right hand corner while it is gradually phased out in favour of the new Google Keyword Tool. You can see the difference between the two looks below.

New Google Keyword Tool

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Screen shot of the new look Google Keyword Tool interface

Please feel free to leave any comments about the new look tool over the old one.

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One of the most important elements of getting targeted visitor traffic to your website is keywords research. Without it, you will be losing traffic to your competitors and wasting the earning potential of your business website.

If your business depends primarily on the Internet, then effective keyword research is imperative to the success of your online business.

If you have a good understanding of keywords and keyword research, there are several free and paid keyword search tools and keyword research software to help you. I have listed a few of each below.

Free Keyword Tools

Google Keyword Research tool
Wordtracker Free Keyword Suggestion tool
Google Insights for Search

Paid Keyword Tools

Keyword Elite
SEM Rush
Wordtracker

The free keyword search tools are ideal for those on a budget and the paid options can save you time and provide more in depth statistics.

By doing your keyword research or hiring a company to do it for you, your website and business will benefit from: -

• Highly targeted search traffic
• An increased number of visitors
• Increased sales & revenue

Also, when starting out, it is a good idea to begin targeting those keywords and phrases that haven’t got as much competition in your marketplace. You can then build up to the highly competitive keyword search phrases over time.

Affordable Website Now offer Keyword Research Services for those who may not have the time, resources or know-how to carry out keyword research for their website.

Additionally, if you already have a website with us, provide tips and training in the area of keyword research and search engine optimization and marketing in general.

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