Online Marketing

Are you overloaded with information about online marketing and SEO?… Not sure where to start or who to believe?

by lee on February 9, 2011

We know the feeling, this used to be us. Thankfully, we are now experienced webmasters and can cut through the hype.

What is the answer for newcomers to web promotion?

It is difficult out there. You can easily go down the wrong path or worst still an expensive wrong path. People may have good intentions, but bad advice can be expensive and waste your valuable time if it does not improve your web position.

Our Thoughts

Some time ago we started work on our online marketing course, but found that many people did not really have the time to complete the lessons. While it is good to know the techniques and theory of SEO most people care little about the detail and rather just get the results. Right?

Stepping it down

Over the next few months we are restructuring our course to break it down into a step by step, hour by hour approach.

We are ditching the background and theory and offering one hour activity packs aimed at giving people the bricks and mortar of good SEO. We aim to get you moving forward on the web with small one hour action packs.

If you are interested in finding out more get in touch and please leave your comments below. Tell us how we can help you.

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How Online Marketing Can Help Local Business

by Adam Barber on August 24, 2010

in Online Marketing,Resources

Many local business owners may not consider online marketing as a high priority when it comes to their business. Or they may have thought about it but don’t know where to start. Well, these days with more and more people searching for products and services on the Internet, online marketing has never been as important to local businesses.

For me, the days of flicking through the Yellow Pages or Thompson Local to find local services is a distant memory, simply because the speed and accessibility of the Internet makes it so much quicker and easier to find local businesses online that provide the products and services I am looking for.

It surprises me though that here are still local businesses that don’t see the business potential of marketing themselves online, especially when you think about the potential revenue opportunity that could be available to them if they developed an online presence; all those potential clients and customers searching for products and services they sell. It is an opportunity that shouldn’t be missed.

Don’t just take my word for it, download the report below to learn more about creating an online presence and how this could help your business to attract more clients and potentially generate more revenue.

PDF Download: A Must Read Internet Business Report for Local Traders

Please feel free to share this ebook with friends and colleagues who might benefit from this information.

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Make Social Media an Essential Part of Your Online Marketing

by Adam Barber on March 5, 2010

in Social Media

Image by Anne Helmond via Flickr

These days, there is no getting away from the fact that social media plays an integral part of any online marketing strategy. Businesses small and large are taking on social media in their marketing campaigns to improve their company’s online visibility.

So, what exactly is social media?

Social media put simply is the practice of sharing information online (video, audio, images, text) and interacting with others through various internet-based technologies and communication platforms such as YouTube, Twitter, Flickr, Facebook, Digg etc.

Participating in social media activities can encourage potential clients, customers and fellow industry professionals to link to you as well as increase the chance of you being discovered. This articles aims to give you an insight into the benefits of adopting a social media marketing strategy in your business.

OK, I understand what social media is, but how can I use it in my business?

First off, it is important to identify who your intended audience is, how to get your content discovered and what you want them to do once they find it.

Social media is all about sharing information with others whether that be through video, audio, images or text. So, if you have useful content that you want to share with a wider audience, then make sure it can be found through social networking profiles, video sharing sites, blog posts, RSS feeds, Press Release sites or other media platforms.

Sharing content and interacting with like-minded people helps to improve your online presence and build reputation and trust. This is definitely good for business and is worth taking advantage of.

What’s better still is that once you have a Facebook profile, Twitter account, YouTube channel or blog that is regularly updated, these platforms present another opportunity of your business getting found.

Just having a static business website may have been enough a decade ago, but not any more. These days, if you want your business to grow online, then social interaction plays a key part in its success.

Think of your website and blog as a destination point for all your social media activities. Make it easy for your online community to find you, for example, if they arrive at your Facebook profile or YouTube channel make sure that they can easily get to your website / blog from there.

Now, you just need to get social

There is no way of getting away from it, in this day and age, social media is a core principle of Web 2.0 and plays an important part in your online marketing mix. The web has become a social place for sharing information and participating in conversations and many businesses small and large have already adopted social media into their marketing strategy. The social web is here for the foreseeable future so if you are not already taking advantage of social media in your business, you should start exploring it today as you can guarantee that your competitors will be.