According to research this figure was the expected revenue generated online in the UK for 2015.
Many businesses are leaving money on the table for their competitors by not having an online presence. A website is the central part to any online presence and even if you don’t sell items directly from your website, the advertising and marketing potential is massive. If your business website is not being found by your customers your competitors website might be.
When we built a website for a local furniture shop their revenue increased by 20% within a 12 month period just by introducing an online aspect to their business.
Other research shows UK retailers missing out on £6.6bn each year by not embracing mobile.
With Google announcing in 2015 that mobile friendliness of websites will influence its position in the search results means that a good website and one that works well on mobiles too is essential in 2016.
In addition to a website, businesses should have a social media presence too. You may have heard terms including Twitter, Facebook, YouTube, blogging; these are all terms associated with social media and can also result in an increase in business. However, your web presence should start with a good, professional looking website. With website packages starting from £99 getting started is not that expensive and as practitioners of our own online businesses we can also help you grow when you need to.
The bottom line is: A website is a mandatory marketing tool and expense in 2016.