These days, there is no getting away from the fact that social media plays an integral part of any online marketing strategy. Businesses small and large are taking on social media in their marketing campaigns to improve their company’s online visibility.
So, what exactly is social media?
Social media put simply is the practice of sharing information online (video, audio, images, text) and interacting with others through various internet-based technologies and communication platforms such as YouTube, Twitter, Flickr, Facebook, Digg etc.
Participating in social media activities can encourage potential clients, customers and fellow industry professionals to link to you as well as increase the chance of you being discovered. This articles aims to give you an insight into the benefits of adopting a social media marketing strategy in your business.
OK, I understand what social media is, but how can I use it in my business?
First off, it is important to identify who your intended audience is, how to get your content discovered and what you want them to do once they find it.
Social media is all about sharing information with others whether that be through video, audio, images or text. So, if you have useful content that you want to share with a wider audience, then make sure it can be found through social networking profiles, video sharing sites, blog posts, RSS feeds, Press Release sites or other media platforms.
Sharing content and interacting with like-minded people helps to improve your online presence and build reputation and trust. This is definitely good for business and is worth taking advantage of.
What’s better still is that once you have a Facebook profile, Twitter account, YouTube channel or blog that is regularly updated, these platforms present another opportunity of your business getting found.
Just having a static business website may have been enough a decade ago, but not any more. These days, if you want your business to grow online, then social interaction plays a key part in its success.
Think of your website and blog as a destination point for all your social media activities. Make it easy for your online community to find you, for example, if they arrive at your Facebook profile or YouTube channel make sure that they can easily get to your website / blog from there.
Now, you just need to get social
There is no way of getting away from it, in this day and age, social media is a core principle of Web 2.0 and plays an important part in your online marketing mix. The web has become a social place for sharing information and participating in conversations and many businesses small and large have already adopted social media into their marketing strategy. The social web is here for the foreseeable future so if you are not already taking advantage of social media in your business, you should start exploring it today as you can guarantee that your competitors will be.